I worked with the team at BUCK on Dream in Dior, a collaboration with Meta that brought Dior’s holiday campaign into augmented reality.
The project spanned custom installations in Paris and Seoul, retail experiences at hundreds of Dior beauty locations, and an experience people could explore at home. We brought Pietro Ruffo’s illustrations to life through animated constellations, falling stars, and interactive product reveals.
The Paris and Seoul experiences were tailored to their physical spaces, extending the rooms into celestial environments. Dior Constellations and Dior Stars carried that visual world into stores and people’s surroundings.
The work balanced intricate imagery with the constraints of real-time AR, using optimized animation, textures, and glass effects to preserve the detail and atmosphere of Dior’s holiday world.
More Info: https://buck.co/work/meta-x-dior
